If you don't believe in the power of advertising, tell me you don't want a KitKat right now?
This takes me to a wonderful point about where advertising creative is headed...NON-TRADITIONAL!
Want to reach motorists? Paint an ad on the street. Want to reach people in a high-rise? Advertise on top of trucks and buses. Want to reach people taking a break? Turn your bench into an ad!!!!
Why think in terms of print ad, radio spot, or TV campaign? Sometimes the best way to reach your audience is in ways someone has never done before.
This kind of creative gets me excited about advertising. And for chocolate too!
Source: www.brandinfection.com
I want to take a bite out of that bench.
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